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Convenience of location is a major consideration for consumers in coffee chain market research

Convenience of location is a major consideration for consumers in coffee chain market research

Facing the intense competition in coffee industry, and the media constantly hyping and consumer pursuing popular mentality, many new brands are constantly entering, and at the same time driving the popularity of new culture, and the differences between brands are becoming smaller and smaller, in such a competitive market, how to shape their own style is necessary, so this group adopts case study method, aiming at seven chain coffee operators to do in-depth interview

2015-09-06
Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

Case study: 1898 Cafe through what mode to play Chinese-style crowdfunding?

The core value of these simple rules is to enable cafe shareholders to integrate investors, consumers and promoters, participate equally and actively contribute wisdom, resources and strength to the organization to achieve good expectation management and risk control. As the sponsor holds a large consumption card, in addition to his own consumption, out of the spirit of ownership and a strong sense of pride, he

2015-10-23
Starbucks

Starbucks "Foreign Brand" misread by Chinese people

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-06-11
Coffee common sense many drinks in the United States are Starbucks coffee fast food.

Coffee common sense many drinks in the United States are Starbucks coffee fast food.

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-05-04
Coffee industry analysis-coffee history development track

Coffee industry analysis-coffee history development track

Coffee is well known as a drink, and it is said to have occurred more than a thousand years ago when a shepherd discovered that his sheep became very excited after eating a plant. There is no way to verify this claim. But it wasn't until the 11th century that people started brewing coffee with water as a drink. Coffee beans must be peeled, dried, roasted, ground and cooked before they can be made into beverages for people to drink

2015-12-07
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
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